Avoiding Common Interview Pitfalls
Have you ever had an interview that you thought went well and then found out you didn’t get the job? Did you ponder what you could have done differently? Did you wonder what the interviewer really thought? The interview is usually the factor in the recruitment process that determines whether or not you get the job, so strong interview performance is crucial. Let’s look at some common interview errors and how to avoid them.
- Listen
A mistake that candidates often make is deciding in advance what they want to talk about in the interview, regardless of the questions being asked. Preparing answers that highlight your skills is important, but don’t let your prepared answer distract you from the actual question. In an interview setting, there is nothing wrong with jotting the question down and taking a few moments to formulate your answer. If you didn’t understand the question, ask for clarification. When asked a question, provide relevant examples that allow the interviewer to picture you in the job. An answer that gives one complete example is more effective than an answer that gives multiple shorter examples. Listen carefully to the question and ensure that your answer relates to what is being asked of you. - Be confident but not boastful
In an interview, you want to present yourself as the best candidate for the job; you don’t want to come across as arrogant or boastful. Confidence is essential, but be careful not to overstep this fine line. Communicate your skills, knowledge and eagerness to learn, taking care not to imply that you already “know it all.” - Review the job description
Another common error is not thoroughly reviewing the job description prior to the interview. When applying to multiple jobs, especially jobs with a similar title, don’t assume that job descriptions from different companies are comparable. The role of a marketing analyst at one company might be quite different from a marketing analyst at another company. A comprehensive review of the job description will allow you to answer the interview questions in the best way possible and to ask informed and insightful questions. You don’t want to ask a question about something that is stated in the job posting. It’s also helpful to think about relevant examples that relate to job responsibilities. - Remain positive about current or past experiences and employers
Criticizing a current or past employer or manager comes across as immature and demonstrates a lack of professionalism. It can also suggest an inability to work with others or to deal with difficult situations. Use tact and diplomacy to convey messages about less favourable experiences. - Prepare questions
Interviewers often conclude an interview by asking if the candidate has any questions. Responding with a simple “no” may give the impression that you aren’t passionate about the company or the job. Prepare several potential questions about the company and the position. If you’re interested in the environment, for example, ask if the company is pursuing any environmental initiatives. Perhaps the company has just launched a new product; ask about it. Inquire about the office culture or what your first few tasks on the job might be. Choose your questions carefully in order to display your knowledge of the company and confirm your interest in the job. Select your questions based on the tone of the interview. Make sure you don’t ask a question that was already answered.
Never underestimate the importance of the interview. It’s an opportunity for you to “sell” yourself and demonstrate your potential value to the employer. Always prepare, and be honest, professional and positive.

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